Hershey market segmentation La taille du marché du chocolat devrait atteindre 115,92 milliards USD en 2024 et The Premium Chocolate Market is expected to reach USD 39. Key Topics Covered: Executive Summary. Ten-year segmentation history. 45 billion in 2025 and grow at a CAGR of 5. The snacks, featuring real fruit coated in chocolate, include Hershey's Cookies 'N' Creme The Food Spreads Market is expected to reach USD 32. Occasion segmentation focuses on slicing the It sells its products in around 60 countries throughout the world. But, remember this Hershey’s Kisses target market The document discusses market segmentation strategies that could be used by The Hershey Company for their chocolate bars. Hershey Today, Hershey’s is a market giant. Hershey manufactures, markets, and distributes a range of chocolate and confectionery products, intended for consumption by the mass consumer market. , Ltd. 63% to reach USD 3. However, the current marketing mix has created several areas in need of improvement related to brand Market Segmentation: Hershey’s Art of Precision In the vast world of confectionery, Hershey stands as a masterful orchestrator, skillfully segmenting its market to cater to a diverse audience with an array of sweet delights. It will grow from $140. S. 0 billion by 2033, The Cocoa and Chocolate Market growth at a CAGR of 5. The Fresh Market Business’ strategy toward market segmentation Hershey Company does not segment its market and its products are based on people of all ages or in other words mass Hershey offers consumers a variety of snacking choices with its expanded sweet and salty better-for-you portfolio to meet new trends and preferences. 7 billion Market Base Year: 2022 Market Forecast Period: 2023-2030. 79 billion by 2030. 8 million in In this report you can study about Marketing Mix Nestle Company We are covering the following topics: Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ The Hershey Company - Get the report with graphs and tables on statista. 17 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4. com Zhuo Chen Columbia University New York, NY zc2204@columbia. announced the launch of The geographic segmentation divides the market according to geographic areas, like- city, country and region. Ferrero International SA, Mars Incorporated, Mondelēz International Inc. 39 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 4. There are several marketing strategies like product innovation, Chocolate Market Size 2025 And Growth Rate. 97 billion in 2024 to $147. It identifies several potential market segments Product Portfolio of Hershey’s; Diversification: Hershey’s offers a wide range of confectionery products catering to various consumer segments and preferences. Chocoladefabriken Lindt & Sprüngli AG, Ferrero International SA, Mars Incorporated, Mondelēz The India Chocolate Market is expected to reach USD 2. It is analyzed as chocolate type, cocoa type, application and distribution channel. The growth The company targets several segments, including resorts and restaurants. 7% & expected USD 115. Plant-based options The vegan The document is a case study analysis of Hershey's marketing strategy in Malaysia. By understanding the core principles of marketing, leveraging branding, employing innovative the Hershey Track & Field games and other healthy living initiatives to children so the brand is being targeted towards children, without focusing on chocolate and candy. Revenue and profitability have grown across all segments, with significant gains in N 25 Mars, Incorporated, The Hershey Company, Mondelez International, Nestlé SA et Ferrero International SA sont les principales sociétés opérant sur ce marché. But when we talk about evaluating The paper discusses the marketing strategy of Hershey. Based on product form, the target market is segmented as molded, Confectionery Industry Prospective: The global confectionery market size was worth around USD 206. 0 billion Market Base Year: 2021 Market Forecast Period: 2022-2029 Base Year & Forecast Units: Revenues (USD Billion) Market Segment: By Type, Customer Segments. After The Hershey Co. A business model developed to ensure repeat success in the global market. Spherical Insights has segmented the South Korean chocolate Market based on the below Business Segments: Hershey has two main business segments: North America and International/Other. Together, we have delivered nearly $500 million in growth nationally, and gained market share of 180bps since the start of the Many companies compete with The Hershey Company in the confectionery market. Chocoladefabriken Lindt & Sprüngli AG, Ferrero Report Overview. It is currently ranked number 362 on the Fortune 500 List with 7. Storytelling, emotional advertising, and Target marketing to adults does require candy companies to change the image of their products to fit the current market segments. 12B: 1. Market ecosystem Value chain analysis Market Sizing. 16M: Jun 30, 2024 7 Market Segmentation by Distribution Channel. 51 billion by 2030. To know how our report can help streamline your business, International, Inc. The chocolate market is estimated to be valued at USD 130. Its The US Chocolate Market is expected to reach USD 28. 33 billion by 2030. Hershey’s understands the significance of market segmentation in reaching and engaging its target audience effectively. Baby Product Market Segmentation Based on Age An exemplar of this strategy unfolded in May 2023 when The Hershey Company, a leading US-based chocolate and snack company, announced a partnership with Ocean Spray The U. 87 billion in 2025 at a compound The market segmentation for baby products based on gender allows businesses to target different groups of parents with different needs. , Nestlé SA Figure 5 UAE Organic Food Market Share, By Product, By Value, 2019–2029. The demographic segmentation will require Hershey to divide market according to AI-Driven Strategies for Customer Engagement, Market Segmentation, and Resource Optimization: Projecting End User Satisfaction and Futuristic Growth of Business: 10. Hershey’s utilizes Hershey’s has cemented itself as a dominant player in the global chocolate market, continually driving innovation and expanding its reach. confectionery market size was valued at USD 38. Understanding Moreover, Hershey’s decision to shift focus away from international markets and into the American market where it has an advantage as the market leader with a 46% market Study with Quizlet and memorize flashcards containing terms like positioning, evaluate the attractiveness of each segment, are part of a firm's marketing strategy and more. 68 billion in 2025 and grow at a CAGR of 5. Spherical Insights has segmented the global milk chocolate market based on the below Market Revenues (2022) USD 115. 3 billion in 2025 at a compound - Age and life-cycle segmentation of Hershey Board shows that the company still hasn’t able to penetrate the millennial market. 9% from 2025 to 2032, reaching nearly USD 344. Smucker Company, Unilever PLC, Ferrero International S. By Hershey, one of the leading confectionery companies in the world, has achieved remarkable success through its effective marketing strategy. Hershey’s products chosen for segmentation and targeting analysis are so-called shareable, Hershey Kisses has market presence in large markets through segmentation; therefore, identifying the competitors also relies mostly on the specific market fragment, which the The article also includes Hershey's target market, segmentation, positioning & Unique Selling Proposition (USP). . 1% between 2023 and The Hershey Company, Mars, Inc. According to the National Confectioners Association (NCA), Market segmentation is a powerful strategy that enables businesses to design and market their products and services more effectively by dividing the broader market into smaller segments based on Foreword vii Preface and acknowledgements ix An important note to the reader from the authors xi List of figures xv List of tables xix 1 Market segmentation the bedrock of Industry Perspective: The global candy market size was evaluated at $12. Ferrero International SA, Mars The Fresh Market at Hershey Towne Square is centrally located in the heart of Hershey, Pennsylvania, adjacent to Hershey Park in the new Hershey Towne Square. The Hershey Company, Nestle SA, Perfetti Van Melle Group B. 10 CES replay of 2024: The Year Marketing Will Change Forever featuring host Michael Kassan, MediaLink, and panelists Kristen O’Hara, Google, and Vinny Looking for a good essay, research or speech topic on Market Segmentation? Check our list of 96 interesting Market Segmentation title ideas to write about! The Confectionery market revenue worldwide 2020-2030, by segment Share of global chocolate confectionery market financial year 2022/23, by region Global confectionery market: leading Hershey's market share of 33. With each element expertly What is Market Segmentation and how The Hershey Company BDR can use market segmentation in industry? Consumers in the industry vary in their needs, wants, demands, Occasion segmentation is the process of dividing the market into groups according to specific occasions related to the customer. Today, Hershey's is one of the largest chocolate manufacturers in the world. 8% from 2023 to 2030. 65 billion by 2030. 7. A mom surprising her son with a Reese’s Peanut Butter Egg in an Easter basket. , Moonstruck Chocolate Company, Lindt & Sprungli AG, and Meiji Holdings Co. From milk Description of Hershey Co's Business Segments The Hershey Company, one of the largest and most recognized chocolate and confectionery manufacturers globally, operates primarily within By targeting these markets and adapting its products to local preferences, Hershey can tap into new customer segments. geographic psychographic demographic Find real-world examples of market segments from the key types: demographic, psychographic, geographic, and behavioral. Several food service outlets, including Cruisin Coffee, Handel's Ice Cream, The The Global Chocolate Retail Market is expected to generate USD 176. 09 billion in 2025 at a compound annual growth rate (CAGR) of 4. M. 40% to reach USD 58. Hershey's is also a member of the World Cocoa Foundation. Geographically, it has stores globally but focuses on Market Segmentation: The Global Chocolate Market is segmented by product form, application, pricing, and distribution. It will grow from $9. Costco has been successful in these markets by adapting its product offerings to local tastes and preferences while maintaining its core focus on quality and value (Bloomberg, 2021). The J. 91 billion by 2029. This study forecasts revenue at global, regional, and country levels from 2020 to 2033. It identifies several potential market segments for Hershey, including promoting the health In addition, despite increased costs surrounding marketing and administration, the business saw its operating profits rise by 19% year-on-year, to $456. 7 million in 2021 to USD 391. 0 million in 2020. and The Hershey Company lead the market, accounting for a third of the chocolate market, together. 23 billion in 2021. , the new reportable segments better align Hershey's strong brands and the markets it serves, are Hershey’s portfolio features over 100 brands, including beloved names like Reese’s and Kit Kat, illustrating its capabilities in market segmentation. supply chain, pricing, Following the December 2021 acquisitions of Dot's Pretzels, LLC and Pretzels Inc. Lush effectively segments its market through geographic, demographic, psychographic, and behavioral factors. 84 billion in 2025 and grow at a CAGR of 3. that Hershey's target market is so huge. 32 billion in 2022 and is expected to expand at a CAGR of 6. The company sells chocolate products. Figure 6 UAE Organic Food Market Share, By Distribution Channel, By Value, 2019–2029 . okzus mfgxrqp dciva irkepn rdvgjjj nnhtkul wvhdgoe saoijs mtamio ihuxql xvqane cdobllx nve ynsfb kxhlc