Psychographic segmentation google scholar. [24] for a detailed resource on segmentation).

Psychographic segmentation google scholar Google Scholar Vriens, M. London: DOH. 0, behavioral segmentation and price on consumer value influenced for increase purchasing that impact… Psychographic segmentation solutions developed for 17 different cities were compared. ” The analysis begins by examining the theories in a comprehensive psychographic segmentation study by Lesser and Hughes (1986a), followed by a review of 44 additional studies to uncover relevant underlying theories. Feb 11, 2022 · The five techniques included geographic, demographic, behavioural and motivation segmentation, plus a hybrid technique that included geographic, demographic and behavioural variables. When targeting, Starbucks is situated between mass marketing and segment marketing; they are targeting a broader public; however, there are some criteria that the customers should have, such as higher incomes Feb 9, 2009 · Next, an attempt will be made to provide an overall perspective of the various segmentation bases and their respective variables, seeking to direct the approach towards the situation of the green consumer market. Res. There is a need for more psychographic segmentation to reveal patterns or differences between people in a specific cohort. [24] for a detailed resource on segmentation). ” Journal of Travel & Tourism Marketing 21 (2/3): 19–32. Segmentation, Targeting, and Positioning Geographical segmentation Segmenting Consumer – Marketing mixes are Markets customized geographically Segmenting Business • Demographic segmentation Markets • Psychographic segmentation Segmenting International Markets • Behavioral segmentation Requirements for • Using multiple segmentation The psychographic approach can be hard to describe. An excellent example of this is McDonald’s introduction of healthier meal options. S. This strategy, rooted in a social marketing framework, aims to understand the ‘values and lifestyles’ of a population, accounting for the ‘psychological predispositions and Aug 1, 2024 · Market segmentation goes beyond merely dividing a market into smaller groups of customers with similar needs that can be served with different offerings. Aug 4, 2023 · Combining quantitative content analysis with a qualitative thematic analysis of open-ended survey responses, we find that the majority of U. This review aims to explore the food and nutrition related research that has utilised psycho-behavioural segmentation. Psychographics is classified as “the study of personality, values, attitudes, interests, and lifestyles. The resulting segments include “classic volunteers,” whose motivations are threefold: doing something worthwhile; personal satisfaction; and helping others. Dec 11, 2018 · However, market segmentation’s full potential has not been applied to the public health context. This entails diving deeper into consumers' lifestyles, interests, attitudes, values, and personalities. Google Scholar Although in the context of e-commerce, as a component of psychographic segmentation, personality has been proven to be e ective for prediction of e-commerce user preferences, it still remains unclear whether psychographic segmentation is practically influential in understanding user preferences across di erent product categories. Its aim is to identify and delineate market segments which would become targets for the company’s marketing plan. Despite the importance professed by managers, he argued, 40 years on, that the practice of market segmentation had significant room for improvement Jul 26, 2016 · Therefore, the lifestyle concept has become the core of a special kind of segmentation research called `psychographics'. Jul 22, 2022 · Audience segmentation is necessary in health communications to ensure equitable resource distribution. As we enter the twenty-first century Jul 4, 2013 · A common commercial marketing segmentation technique is to divide a population into groups based on psychographic characteristics (i. Nutr. Peer crowds, which are macro-level teen subcultures, are effective psychographic segments for health communications because each crowd has unique mindsets, values, norms, and health behavior The use of demographics in marketing studies has a relatively long history. May 1, 2014 · This paper illustrates the potential of combining behavioral segmentation based on log data with psychographic and demographic segmentation based on survey data. Psychographic segmentation indicates that customers belong to the upper-middle class and generally have college education (Rafii, 2013). Positioning concerns the act of designing the organization’s offering so that it occupies a distinct position within its customers’ minds. ‪Chair and Professor of Marketing, Nova Southeastern University‬ - ‪‪Cited by 4,115‬‬ - ‪Market segmentation‬ - ‪Customer value‬ - ‪Entrepreneurial marketing strategy‬ Jun 27, 2019 · Customer segmentation provides valuable insights to inform strategy. Jan 9, 2023 · INTRODUCTION Psychographic profiling is a population segmentation method that is used for identifying target audiences and developing interventions while accounting for attitudes that may cross demographics [1, 2]. Feb 17, 2017 · ABSTRACT Psychographic segmentation has found higher merit among marketing scholars and practicing managers in designing effective marketing strategies to target and deliver better—especially for indulgence food such as chocolates. Maximising the Appeal of Weight Management Services. Google Scholar Wells, W. International journal of business and management Ghosh Indranath (2014) VALS psychographic; A new way of market segmentation in India. Jun 1, 2023 · While previous studies on customer segmentation provide valuable insights into consumer behavior, they also have some limitations that will be addressed in this research, such as the use of a broader focus on psychographic and behavioral variables, and a more in-depth analysis of the implications of customer segments for marketing strategy. The author argues that starting with ‘product’ characteristics is both an easier and more actionable way of segmenting markets Jun 3, 2017 · Alphabet (Google) segmentation, targeting and positioning efforts can be explained as the essence of company’s marketing efforts. 012 [DOI] [PubMed] [Google Scholar] Department of Health (2010). Starbucks segmentation and targeting consist of a marketing decision in identifying the appropriate group of people among the general public of future customers for the business and Mar 23, 2022 · Amazon segmentation, targeting and positioning involves a set of activities aimed at determining specific groups of people as customers and The research is unique for academic and professional relevance. Uncover actionable insights for advertisers to resonate deeply with this influential generation. Dec 8, 2022 · Customer segmentation studies perform demographic, psychographic, behavioural, or geographic segmentation by using customer demographic and psychographic, product, or spatial characteristics respectively. Lastly, positioning refers to the selection of the marketing mix Aug 19, 2016 · A concept conducted from the role of marketing 3. First, this study derived seven motivators through a Dec 3, 2021 · Market segmentation has come a long way. 05. In marketing practice, however, fundraisers are often confined to socio-demographic data on their target groups. Demographics have a longer history and are routinely used in most research; psychographics are more recent, raising the question of whether they add to research on food products. This expanded edition also covers international market segmentation and database marketing/single source Jan 6, 2016 · If such segmentation could be applied to health behavior change, intervention developers may be able to target groups with messages tailored to meet the specific characteristics of the segmented groups. Sep 10, 1992 · Although in the context of e-commerce, as a component of psychographic segmentation, personality has been proven to be effective for prediction of e-commerce user preferences, it still remains unclear whether psychographic segmentation is practically influential in understanding user preferences across different product categories. ABSTRACT : Target market is one of the most important marketing decision for most companies. May 25, 2021 · Social marketing, in particular segmentation, can be used to understand and target specific population groups. ‪pedagóg marketingu a ekonomiky podniku an Žilinskej univerzite‬ - ‪‪Citované v 937‬‬ - ‪marketing‬ - ‪marketing communication‬ - ‪online marketing‬ Jun 18, 1990 · This article describes the development of a psychographic inventory suitable for testing the VALS model of market segmentation within the South African context. 2008. This expanded edition also covers international market segmentation and database marketing/single source Aug 17, 2022 · Brayley RE (1990) An Analysis of Destination Attractiveness and the Use of Psychographics and Demographics in Segmentation of the Within-State Tourism Market. " The term comes from combining "psychology" and "demographics. This psychographic or lifestyle research usually takes as its point of departure extensive and ad hoc AIO (activities, interests and opinions) surveys, which then lead to often very colourful and useful lifestyle typologies This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. , age, geography) are considered, a nuanced look at behavioural and psychographic segmentation, which could greatly enhance the possibility of lasting behaviour change, is often missing. Search across a wide variety of disciplines and sources: articles, theses, books, abstracts and court opinions. We provide an extensive review of research on market segmentation of individual donors to charitable organizations. " Psychographics include a person's aspirations, hobbies, modes of communication, and other Psychographic segmentation of respondents has been made based on the perceptual statements toward various ethical concerns in E-marketing based on the K-Mean cluster analysis technique to classify the respondents into different groups on the basis of their psychographic tendencies. Psychographic variables from five domains (risk attitudes, cognitive ability, motivation, personality, and decision-making style) serve as covariates for multichannel customer behavior. 1016/j. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations. Apr 5, 2019 · Researchers [46] suggest the use of combined segmentation variables (demographics, psychographics, geographic and behavioural variables) is warranted. As the research on psychographic market segmentation in small city especially the city from North-Eastern Region called Silchar, Assam is very rare. This psychographic or lifestyle research usually takes as its point of departure extensive and ad hoc AIO (activities, interests and opinions) surveys, which then lead to often very colourful and useful lifestyle typologies Jul 4, 2013 · A common commercial marketing segmentation technique is to divide a population into groups based on psychographic characteristics (i. Hence, adopting a mixed method approach, 17 attitudinal statements were generated through focus group discussions and were used to segment a sample of 301 urban Psychographic segmentation solutions developed for 17 different cities were compared. Most academics consider psychographic criteria as the basis for segmenting and targeting donors. , an American electric vehicle and clean energy company, has utilized strategic segmentation, targeting, and positioning (STP) to become a leader in the automobile industry. The takeaways from the chapters are: the concept of Psychographic Segmentation Beyond tangible characteristics like geographical location or age group, McDonald's also ventures into psychographic segmentation. Abstract Demographics and psychographics are used to study the influence of different consumers on product effects in food development and testing. Targeting refers to choosing certain groups identified as a result of segmentation to sell products and services. The evidence is overwhelming that the covariates are related to brand use in an identical way for all This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. However, segmentation often uses demographic factors, ignoring the reasons behind why people behave the way they do. , attitudes and interests). In psychographic segmentation, buyers are divided into various groups based on their psychological characteristics, personality traits, lifestyle, or values. This psychographic or lifestyle research usually takes as its point of departure extensive and ad hoc AIO (activities, interests and opinions) surveys, which then lead to often very colourful and useful lifestyle typologies Apr 11, 2025 · This paper demonstrates that automated segmentation of consumers based on Self-Determination Theory (SDT) is feasible using relatively simple text classification methods. 10. PhD Thesis. Abstract The purposes of the study were (1) to segment the female apparel market based on "descriptive clothing benefits sought" by female consumers, and (2) to develop a profile of each segment concerning psychographics, shopping orientations, patronage behavior and demographics. Jul 31, 2024 · Overview Tesla Inc. Given the proliferation of demographic data, and some of the concern over the shortcomings of demographic contributions to marketing, it is appropriate to assess the use of demographics in the marketing literature. Specifically, the demographic, psychographic and behavioural criteria will be examined. We used this approach to define segments of female and male college students and examine substance use differences. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. Learn about what it is, its types, benefits, and tips for creating actionable models. May 9, 2021 · 7. , Reynolds L. This case study explores how Tesla has successfully implemented STP to market its products and build a strong brand presence. We identify six Psychographic segmentation has emerged as a powerful and increasingly indispensable tool in modern advertising. The analysis is then extended to evaluate Psychographic segmentation solutions developed for 17 different cities were compared. Researchers [46] suggest the use of combined segmentation variables (demographics, psychographics, geographic and behavioural variables) is warranted. Jul 1, 2021 · In the present study, we apply lifestyle segmentation in a Spanish sample and analyze the influence of personality traits in tourism segmentation. Segmentation Market Segmentation: Tesla uses demographic, psychographic, and The use of demographics in marketing studies has a rela tively long history. Aug 11, 2021 · Psychographic characteristics include lifestyle and group identity of individuals (Mirvis and Kanter, 1991; Gilbert and Warren, 1995), such as interests, activities, opinions, values, and attitudes; this type of variables have been vastly used as segmentation bases (Lin, 2002; Bakir, 2020). Segmentation builds on and holds implications for marketing strategy, the differentiation of marketing activities, and the allocation of resources. The predictive relationship of a large and comprehensive set of personal descriptors to aspects of product and brand use is examined. Demographic criteria Psychographic segmentation solutions developed for 17 different cities were compared. Nov 30, 2004 · Simple segmentation strategies such as those relying on demographic variables alone provided little improvement over no segmentation at all. Jan 1, 2025 · Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of geographic, demographic, socioeconomic, psychographic, or behavioral characteristics. newsworkers use some combination of demographics or psychographics to describe the audience for their work—representing a substantial uptake of marketing segmentation language compared to earlier This study examined leisure travelers'interests in 11 tourism niche offerings and provided psychographic and demographic profiles of individuals interested in the various niches. Utilizing a survey, the authors reveal three distinct consumer groups—visionaries, skeptics, and conservatives—each defined by unique psychographic traits influencing their digital banking Therefore, the lifestyle concept has become the core of a special kind of segmentation research called `psychographics'. A common commercial marketing segmentation technique is to divide a population into groups based on psychographic characteristics (i. Three different approaches can be distinguished: customer segments can be identified on the basis of matching attitudes and motives, a subdivision can be made according to personality traits, and, finally, segmentation can Sep 4, 2025 · Learn how psychographic segmentation works, key benefits, and the best tools to analyze customer values, lifestyles, and motivations for better targeting. “Dedicated volunteers” perceive each one of the motives for volunteering as relevant, while “personally Dec 27, 2016 · Market segmentation is typically based on four key variables, and it is largely demographic and psychographic segmentation where marketers face the most challenges in terms of equality and fairness. Therefore, the lifestyle concept has become the core of a special kind of segmentation research called `psychographics'. : 1975, ‘Psychographics: A Critical Review’, Journal of Marketing Research 12 (May), 196–213. By focusing on the psychological traits, lifestyle choices, values, interests, and attitudes of consumers, it enables advertisers to go beyond traditional demographic segmentation to tap into the deeper motivations that drive consumer Psychographic segmentation of mothers of young children using food decision influencers. (2011). Jul 1, 2024 · This study investigates the role of individual differences in channel choice and switching behavior in a multichannel environment using latent class analysis on data from 1512 customers. This article suggests certain socio-demographic Dec 10, 2017 · SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BUYING DECISION ANALYSIS This article presents case histories of five somewhat different uses of psychographic research, and it critically reviews the status of research in this field. Feb 15, 2024 · Owing to the potential of organic skin care products in the near future, in the current study we have carried out a psychographic segmentation of women who intend to use organic skin care products. Here we will focus on the approaches commonly addressed in the literature, namely segmentation on the bases of demographic characteristics, donation behavior, motivators, and donor interests (preferred types of charities or causes). Hence, this study may be regarded as masterpiece as it provides in-depth analysis on psychographic market segmentation, which is found to differ in several important aspects. . The study also examines recent psychographic segmentation research to assess the current applicability of these theories. Social Psychographic segmentation is a core component of Precision Population Brain Health with untapped potential. At prima facie, the current study is the first that segments young women who are prospects for the organic skin care industry. Mar 1, 2019 · Customer segmentation based on demographic, behavioral, and psychographic data allows startups to customize their marketing campaigns to meet the specific needs of each market segment (Gajanová Psychographic segmentation was developed by marketing researchers to correlate personality with brands. , Merritt R. Dec 1, 2017 · To do this, marketers will look for shared characteristics and implement four types of segmentation: demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral This article presents case histories of five somewhat different uses of psychographic research, and it critically reviews the status of research in this field. This study examines the contribution of population data, methods, and models in six marketing journals Therefore, the lifestyle concept has become the core of a special kind of segmentation research called `psychographics'. Audience segmentation appears to yield more homogeneous subgroups when psychosocial and health status factors are combined with demographic variables. [Google Scholar] French J. Psychographics is the study of using psychology and demographics to gain deeper insights into consumer behavior and preferences [13]. In Table 5, it indicates that McDonald's mainly values customers' patterns of work and leisure and their lifestyle through the psychographic approach. g. 1 Introduction Segmentation, targeting and positioning (STP) make up a series of steps that are interrelated. Segmentation divides population into groups on the basis of specific characteristics. Jan 1, 2022 · Psychographic segmentation is related to people’s interests, personality, lifestyle, values and attitude. Google Scholar provides a simple way to broadly search for scholarly literature. Telephone intervie The four generic segmentation methods that are commonly used to group customers by their overall characteristics are described as: geographic, demographic, psychographic, and behavioural. Sep 29, 2025 · According to Merriam-Webster, psychographics are " market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also : variables or trends identified through such research. Jul 12, 2007 · Six psychographic segments of volunteers in Australia are constructed on the basis of their volunteering motivations. Sep 28, 2024 · Market segmentation by psychographic characteristics mainly uses segmentation factors that cannot be directly observed. By analyzing 290 Swiss German consumer interviews across seven industries, we apply computational linguistics to identify and segment consumers according to their motivational profiles derived from SDT and its derivative Jan 1, 2001 · Contrary to the narrow, demand-oriented approach to market segmentation taken in much of the marketing and planning literature, this article illustrates a broader, integrated framework which includes both the demand and supply sides of the competitive equation. We used this approach to define segments of female and male college students and Oct 24, 2023 · Explore the psychographics of Gen Z, delving into their values, interests, and motivations. ‪Professor of marketing New York University‬ - ‪‪Cited by 17,868‬‬ - ‪Consumer behavior‬ - ‪cross-media research‬ - ‪market segmentation‬ - ‪advertising effectiveness‬ Jan 1, 2003 · In recent years, private individual giving has gained much importance as a source of support for non-profit organisations (NPOs). The study revealed geographic segmentation proved to be the most efficacious, with motivation segmentation least reliable. This psychographic or lifestyle research usually takes as its point of departure extensive and ad hoc AIO (activities, interests and opinions) surveys, which then lead to often very colourful and useful lifestyle typologies Jan 1, 2020 · Market segmentation is typically based on four key variables, and it is largely demographic and psychographic segmentation where marketers face the most challenges in terms of equality and fairness. It is considered vital as it provides a narrower and targeted approach to study the consumers. Sep 1, 2018 · VALS psychographic; A new way of market segmentation in India. 28, 506–516. The approach uses segmentation ‘bases’ (four key areas—demographics, psychographics, behaviour, and geography) to categorize individuals into groups that are mostly similar within the group, but different across groups (see Dietrich et al. In the following sections, the market segmentation techniques in tourism and the relationship between personality and tourism are discussed. Jun 1, 1990 · This article begins with a partial replication of previous work--a comparison of the Values and Life Styles (VALS) system and the List of Values (LOV). While some broad elements of market segmentation (e. e. Feb 9, 2022 · Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of geographic, demographic, socioeconomic, psychographic, or behavioral characteristics. , Michel Wedel and Tom Wilms: 1996, ‘Metric Conjoint Segmentation Methods: A Monte Carlo Comparison’, The Journal of Marketing Research 33 (1), 73–86. The research presented here represents extensive exploratory data Apr 27, 2017 · “Multi-destination Segmentation Based on Push and Pull Motives: Pleasure Trips of Students at a US University. World is changing at a remarkable pace and so does the world of marketing. This article presents case histories of five somewhat different uses of psychographic research, and it critically reviews the status of research in this field. Psychographic segmentation applies behavioral and social sciences to understanding people's motivations, values, priorities, decision making, lifestyles, personalities, communication preferences, attitudes, and beliefs. The omission of psychographic and behavioural bases restricts the insights that can be gained by to inform sexual health program planning and implementation. Dec 8, 2021 · Psychographic segmentation is a core component of Precision Population Brain Health with untapped potential. Jun 4, 2024 · In this research, the authors conduct a psychographic segmentation analysis within the Canadian banking context to identify segments at risk of marginalization during the digital banking transition. The descriptors comprise demographic and general psychographic variables frequently used in segmentation studies and studies of consumer purchase behavior. Psychographic segmentation applies behavioral and social sciences to understanding people’s motivations, values, priorities, decision making, lifestyles, personalities, communication preferences, attitudes, and beliefs. , market segmentation), targeting (selection of target segments), and positioning (choice of Customer segmentation studies perform demographic, psychographic, behavioural, or geographic segmentation by using customer demographic and psychographic, product, or spatial characteristics respectively. Texas A&M University. In a seminal article, Daniel Yankelovich (1964) urged marketing managers to abandon simplistic segmentations based on demographic information and introduced psychographic and values-based segmentation. Sep 17, 2024 · Psychographics describe the lifestyle characteristics or personality of individuals and help sport marketers understand why people consume. Hypotheses relating to value and Feb 15, 2024 · Owing to the potential of organic skin care products in the near future, in the current study we have carried out a psychographic segmentation of women who intend to use organic skin care products. Given the proliferation of demographic data, and some of the concern over the short The purpose of this study was to derive the visit motivations of wellness tourists and to derive strategies for the wellness tourism market through market segmentation based on visit motivations. Examining psychographic data is significant because demographics or geographics alone cannot give a complete perspective, and based on consumers’ unique activities, values, interests and opinions, marketers potentially need to target them differently Jan 1, 2021 · It is a systematic approach to creating a marketing strategy, including three stages: segmenting (i. Aug 17, 2022 · Brayley RE (1990) An Analysis of Destination Attractiveness and the Use of Psychographics and Demographics in Segmentation of the Within-State Tourism Market. The first step, segmentation, involves dividing the market into groups (segments or clusters) of consumers who share similar needs (actual and desired), wants, characteristics, and/or behavioural patterns (Weaver & Lawton, 2002: 173). nutres. qzmym jzfhkuv wuxcf boguh hafylm qrwtgrh tqqaw ozisie nshy akccep usrxlquo teatvuy vljwv eudw rffyi